Essent
E-Commerce Homepage Design (Conceptual)
A conceptual homepage design for ESSENT, a minimalist women's clothing brand rooted in Scandinavian design principles. This personal project explores how to translate brand values of intentionality and quality into a digital shopping experience.
Challenge:
Create a homepage that embodies minimalist luxury while driving e-commerce conversions. The design needed to balance clean aesthetics with clear calls-to-action, ensuring the brand's philosophy came through without sacrificing usability.
The design prioritizes breathing room and sophisticated typography to reinforce ESSENT's positioning. Each section was crafted to feel elevated yet approachable.
Luxury without pretension.