Transforming Brands Through Strategic Design

I partner with businesses to create distinctive brand identities and user-centered digital experiences that convert viewers into customers. My design work combines aesthetic excellence with strategic thinking for measurable results across industries.

What I do

Branding and Identity

I create distinctive visual identities that connect businesses with their target audience.

What I deliver:

  • Brand strategy and positioning

  • Logo design and visual identity systems

  • Brand guidelines and style documentation

  • Marketing collateral and print materials

  • Email marketing templates

  • Social media graphics

DIGITAL MARKETING DESIGN

I create compelling visual content that captures attention and helps brands achieve marketing objectives.

What I deliver:

  • Social media graphics and campaign assets

  • Digital advertising designs

  • Email marketing templates

  • Landing page design and optimization

  • Infographics and data visualization

  • Content marketing visuals

AI-ASSISTED DESIGN

I leverage AI tools to enhance creative workflows and generate innovative concepts efficiently.

What I deliver:

  • AI-powered visual concept exploration and ideation

  • Custom AI prompting strategies for consistent brand assets

  • Automated design variations and rapid prototyping

  • Data-driven design optimization through AI analysis

  • Integrated AI-human collaborative design processes

  • Workflow automation to reduce production time and costs

UI/UX

I design intuitive digital experiences that engage users and drive business results.

What I deliver:

  • User research and persona development

  • Wireframing and prototyping

  • Responsive website design

  • Mobile app interfaces

  • Interactive design systems

  • Usability testing and optimization

Success Stories

  • Developed a refreshed brand identity for Marugame Udon that contributed to a 35% increase in customer recognition

  • Created intuitive redesign for Qdoba's ordering process, reducing checkout abandonment by 42%

  • Designed email campaign for Freddy's achieving 54% open rate (20% above industry average)

  • Created social media templates for Fortis Restaurant that increased engagement by 68%

TECHNICAL EXPERTISE

Design Software

  • Adobe Creative Suite (Expert)

  • Social media graphics and digital assets

Development & Prototyping

  • Figma (Expert)

  • Adobe XD (Advanced)

  • HTML/CSS (Intermediate)

  • WordPress (Advanced)

AI Design Tools

  • Midjourney, DALL-E, Stable Diffusion

  • Adobe Firefly, Runway

  • ChatGPT for design prompting

Marketing & Management

  • Marketing Strategy (Advanced)

  • Project Management (Advanced)

  • Brand Strategy (Expert)

  • SEO Fundamentals (Intermediate)

Case Studies

Marugame Udon

Digital Marketing, Email, Social,
Print Marketing

STRIKE Films

Brand Identity Design
Digital Marketing

Velvet Taco

Digital Marketing, Email, Social

Fortis Fitness

Brand Identity Redesign, Digital Marketing, Email, Social

Clients

Restaurants and Hospitality