CLIENT OVERVIEW

Strike Films is a production company specializing in documentary and narrative filmmaking that captures emotional, impactful stories. They needed a bold brand identity that would resonate with both filmmakers and audiences while communicating their mission to create content that makes an impact.

THE CHALLENGE

Strike Films approached me needing a complete brand identity system that would:

  • Stand out in the competitive film production industry

  • Convey energy and emotional impact

  • Appeal to both creative collaborators and commercial clients

  • Translate effectively across digital and physical touchpoints

Logo & Visual System

  • A dynamic wordmark with an italicized, energetic typography that suggests forward movement

  • A bold, high-contrast color palette combining electric cyan, vibrant yellow, and deep black

  • Geometric grid structure providing stability while allowing for creative applications

Typography

  • Primary: Zuume Edge – a bold, dynamic typeface for headlines and key messaging

  • Secondary: Bebas Neue Pro – a clean, versatile font for supporting content

  • The pairing creates tension between energy and clarity

Color System

  • Primary: Electric Cyan (#00F0E1) – representing innovation and creative energy

  • Supporting: Voltage Yellow (#E6E619) – conveying emotional impact and attention

  • Foundation: Carbon Black (#111111) – providing depth and professional grounding

APPROACH & STRATEGY

I developed a brand strategy focused on the concept of "emotional impact" – the moment when a story resonates deeply with viewers. The visual language needed to capture this dynamic energy while maintaining professional credibility.

My process included:

  1. Competitive analysis of film production company branding

  2. Stakeholder interviews to understand Strike's unique perspective

  3. Mood board development exploring visual directions

  4. Typography and color exploration to find the perfect balance of energy and sophistication

Brand Applications

  • Digital presence (website, social media)

  • Marketing materials and pitch decks

  • Office environment and event signage

  • Production credits and title sequences

RESULTS

Since implementing the new brand identity, Strike Films has:

  • Secured 2 major production partnerships that specifically cited the strong brand presence

  • Increased social media engagement by 37% across platforms

  • Successfully expanded into 2 new market segments

  • Reported heightened brand recognition among industry professionals

"Adam understood exactly what we needed – a brand that feels as impactful as the stories we tell. The new identity perfectly captures our energy and has helped us connect with both creators and commercial partners. We've received countless compliments on our brand, and it's opened doors to new opportunities."

— Jordan Miller, Creative Director, Strike Films

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