Marketing Executive Group

Conference 2024

Art Direction, Identity Design

Project Overview

  • Brief: MEG 2024 Conference visual identity and materials

  • Role: Graphic Designer/Art Director

  • Timeline: 3 months, 200-300 attendees

  • Challenge: Build upon existing identity while improving and expanding

Conference Logo

I redesigned this years conference logo and tagline by improving on the previous years’ aesthetic, keeping the brand fresh while keeping it on brand.

Before:

After:

Event In Action

The complete visual system successfully guided 300+ marketing executives through a seamless conference experience, from registration to networking sessions.

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The Golden Bowl